Our Mission

Working together to continually improve our reputation by exceeding our customers' expectations through leadership, integrity, respect, and the pursuit of excellence.

City Tire Company was founded in 1927 by Irving “Greeny” Greenberg. Irving was a Russian immigrant who moved to the United States through Ellis Island with his family in 1906. He started City Tire on the principle that “Quality and Honesty are what keeps a Customer” and that’s how to build and maintain your reputation.

Over the last 99 years we have continued to follow this core principle in our business every day. In our early days, we sold tires locally produced from manufacturers such as U.S. Royal (now Uniroyal) and Fisk. Today, we carry brands from all over the world (including Bridgestone, Cooper, Firestone, Goodyear, Hankook, Michelin, Sumitomo and Toyo.)

• When Greeny passed the reigns to his son Larry in 1956, City Tire began its journey of growth.
• In the 1960’s we grew beyond just tires, at one time offering everything from power tools, to snowmobiles, and motorbikes.
• During the 1970’s, City Tire enjoyed fantastic growth to four retail stores, two warehouses and a commercial retreading plant in Western Massachusetts.
• In the early 1980’s, our current owners, Greeny’s grandsons, Peter and Dan, joined the business and began our 3rd generation of growth and expansion.

Since then, City Tire has grown to 10 locations servicing Springfield, MA, Wilbraham, MA, Pittsfield, MA, Amherst, MA, Greenfield, MA, Worcester, MA, Chicopee, MA, Great Barrington, MA, Keene, NH and Waterford, CT markets. They offer one-stop shopping for tires of all shapes and sizes. From wheelbarrow tires to ultra-high-performance tires, commercial truck tires to farm and giant off-the-road tires.

We also offer complete under-car services and repair at all our locations.

While our company and our industry have changed dramatically in in almost 100 years, we still believe in Greeny’s mantra that “Quality & Honesty are what keeps a customer”, and that’s why City Tire is still considered the Best Place By Far for Your Car.